Notes on building customer loyalty.
Practical, no-fluff guides for local businesses — written by the team building the tools.
Taqueria Sol
Reward
A free side
A Loyalty Program for DoorDash & Grubhub Orders
DoorDash and Grubhub give restaurants no reusable contact info — a single-use QR code in the bag turns a one-off order into a direct relationship.
Tap & Go
Reward
8th visit free
Scan & Go
Reward
8th visit free
NFC Tap vs. QR Code: Which Should You Use?
NFC needs a card at the counter; QR is print that reaches bags, posters, and mailers. A practical guide to choosing, or running both.
Atelier Rue Sud
Reward
A gift on your 5th visit
Loyalty Programs for Retail & Boutiques
How to run a digital loyalty card for a boutique or retail shop: fewer stamps, fair reward rules, and a card that reminds customers between visits.
Pâtisserie Lune
Reward
A free pastry
What Automated Birthday Messages Actually Do
Ruffus remembers every customer's birthday and sends a wallet-linked greeting on the day. No discount is attached to it.
Brûlerie Sud
Reward
10th coffee free
The Win-Back Campaign You Never Have to Build
Ruffus automatically emails quiet customers and reminds people who earned a reward but never redeemed it — no campaign to write or schedule.
Sushi Nord
Reward
6th delivery free
A Loyalty Program for Uber Eats Customers
Uber Eats hands a restaurant no reusable contact info. How a single-use QR code in the bag builds a loyalty relationship the marketplace does not own.
Maison Verte
Reward
5th order free
A Shopify POS Loyalty Program, In-Store and Online
One loyalty card across your Shopify checkout and your counter — same customer, same progress, whether the sale happened online or in person.
Le Petit Marché
Reward
5th item free
Digital Loyalty Cards Without a POS System
A practical walkthrough of running a digital stamp-card program with no POS integration — NFC taps, QR codes, and Apple/Google Wallet.
Nord Coffee
Reward
A free coffee
Apple Wallet Loyalty Cards Without an App
A loyalty stamp card that lands in Apple Wallet with no app to download — less friction to join, and a card that stays where customers already look.
Chez Léo
Reward
10th visit free
Chez Léo
Reward
10th visit free
The Digital Alternative to Paper Punch Cards
What changes — and what stays the same — when a paper punch card goes digital: no app for customers, no lost cards, no photocopied fakes.